In a career that spans across media, content, distribution, and marketing, Buck Wise found his calling in crafting stories and building relationships. As CMO of Cardone Ventures, a Grant Cardone partner company, Buck helps business owners scale their personal, professional and financial goals 10❌!
As a former executive within the world’s largest advertising group, WPP, Buck led the global teams responsible for driving innovation for brands such as Google, Starbucks and Nike, with a sharp focus on digital, AI, voice, data and technology partnership consulting, education and connection.As SVP, Global Marketing & Partnerships at Wunderman Thompson, Buck leads the global team that drives innovation, education, and connection for both Wunderman Thompson and POSSIBLE’s marketing initiatives. He is responsible for creative experiences and programs that highlight the agency’s work in areas such as commerce, CX, AI, data, and technology consulting, as well as developing strategic partnerships with Salesforce, Adobe, IBM, Microsoft, Sitecore, and more.
Before joining Wunderman Thompson, Buck grew alliances and innovation for Swift, a strategic creative agency, including Google, Google Home, Nest (Thermostat, Camera, Security), Adidas, Carter's, Starbucks, Pay Pal, Pandora and Lyft. He was also co-founder and president of Trending New Media, a full-service digital agency whose clients included Chevrolet, Valvoline, Emagine Entertainment, Major League Baseball, and the North American International Auto Show.
You can also hear Buck on Entercom’s RADIO.com network with his daily, self titled radio show. Buck grew up in the sunshine state with stops around the country that included Las Vegas, Dallas, Los Angeles and Detroit, but now calls Portland, Oregon home.
‘Keep a close watch on how influencers are integrating the hardware into their lives, how they take advantage of specific features, and ultimately how they are sharing their lives with others.” - Huff Po, FULL STORY
“Innovation is really up to the manufacturers and vendors to leverage information and play a more important role in our connected combustible and electric relationships on the road.” - Ad Week, FULL STORY
“Influencers protect their relationships like brands. Understanding these social partnerships and the introductions they offer may require a short-term learning curve for a long-term payoff.” - The Drum, FULL STORY